Marshall McLuhan: Chewing Bubblegum & Kicking Ass

The media profit Marshall McLuhan described the way media, the various mediums by which we receive information, is ultimatly more important that what is actually being said:

The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb

The new edition of his famous The Medium is the Massage is designed by Shepard Fairey, whose art often conjures notions of the powerful using draconian propaganda to control the masses. Indeed, Fairey’s “OBEY” campaign is a direct reference to John Carpenter’s great They Live (1988), which shows society stufied, passified and controlled via advertising and consumer culture. Special sunglasses reveal the rich as aliens and ads to actually be commanding viewers to “obey,” consume” and so on.

The union of Fairey’s propoganda pop-art and McLuhan’s prophetic theory is apt. The time is right for McLuhan, once a popular public intellectual, to make a comeback as we reconcile how this new medium of Facebook has us so tied to various electronic screens.

Leave a comment

No comments yet.

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s